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How Do I Sell My Product?

My area of expertise is in video production, but as a producer I have to sell my skills and my creativity to potential clients. I find it hard. Many years ago I was a salesperson, but selling ourselves can feel very different to selling a product. Many new business people find selling to be the […]


Should Your Web Copy Feel Human or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]


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