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What Do Expanded Text Ads Mean for Your AdWords Campaign with Yell?

After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]


Four Reasons For & Against Expanded Text Ads

Ever since Google scrapped the right hand side ads from searches, there’s been potential to rethink standard ad formats. Previously advertisers were restricted to set characters counts of 95 for both headline and description text (not including the URL), but with more space available at the top of each page now, and more users searching […]


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