Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]
If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]
Both Facebook and Twitter have revealed in the last month that they will be attempting to stamp out unethical political advertising on their platforms with better ad transparency. Good, right? Yup, very good. Accountability for bodies quietly spending millions on spreading potentially questionable information? BRILLIANT. But a little bit tricky for brands just trying to […]
Did you know that Facebook advertising has been available for 13 years? The first paid promotions appeared in April 2004, just two months after the social network launched. And now in 2017, it’s an essential part of growing your business. Understanding how to use Facebook Boosted Posts versus Adverts has never been more important in […]
The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]
Google is the giant of search engine advertising. And Facebook is the giant of social media advertising. Both platforms offer Pay-Per-Click (PPC) advertising, where you pay a fee when a potential customer clicks your advert – both work in slightly different ways. According to Wordstream writer Larry Kim, Facebook has five times as many users and ten times […]
Between managing your various different social media platforms and generating enough content to keep them current and delivering traffic to your website, you’d be forgiven for feeling sceptical about spending more time and money on social media advertising, sponsored content and Facebook ‘boosts’. Most social media platforms offer paid extras such as adverts or just […]
We’ve looked at how Facebook ads work and how much they cost on the site previously, and to follow this up I’ve picked out five interesting Facebook adverts that have caught my eye for one reason or another. The five were spotted by me down the right-hand side of the Facebook desktop layout, and were […]
Well, a lot as it happens. Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take a little look down your Facebook Timeline, you’ll see that it […]