The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]
As a business you should already have a good understanding of your target customer especially in terms of their age, gender, likes, dislikes etc. Marketing well to your target audience is a skill – every message needs to be carefully crafted to attract attention, and subsequently tested, monitored and tweaked. If your target customer is […]
Once you’ve set up your business page you might think that you can just post anything and everyone who’s liked your page will be able to see and interact with your post. Nope, not true. Liking a page takes seconds and doesn’t involve any thought. Liking a post on the other hand isn’t taken lightly […]