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What Are Facebook Units Within Facebook Groups?

Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]


How to Use Hashtags on Social Media

Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]


Social Media for Beginners: 9 Steps to Business Success

Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]


Using IGTV and Facebook Watch for Video Marketing

Video is becoming one of the most essential parts of business marketing. People are watching more video than ever online – 78% of people watch online videos every week, and 55% view online videos every day and by 2020, online videos will make up more than 80% of all consumer internet traffic. YouTube is the second […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


Facebook Update: ‘Bringing People Together’

If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


10 FREE Ways to Make Your Facebook Page Work Harder

Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]


The Future of Business in The Digital Era

In September 2017 it was announced that after 50 years in production, the final print run of Yellow Pages will start in January 2018, with the final ever edition distributed to the Brighton area in January 2019. It’s most certainly the end of an era, but it’s fantastic to see the Yell business completely embrace […]


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