Turning Negative Reviews into Positive Experiences

Negative reviews can be a scary prospect, but they can provide a unique opportunity to improve and to bring about positive change to your business and to your customers’ overall experience. Though it can be a downer when a bad review first comes through, this feedback can hold the key to making your company the best […]

10 Social Media Mistakes to Avoid

1. Lack of planning As with any business activity, social media needs planning. A social media marketing plan needs objectives, strategies, a realistic allocation of time and money and a clear understanding of why you are doing it. 2. Not talking to the market It’s essential to build a relevant audience of customers and potential […]

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