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How to Conduct Low-Budget Market Research

Market research can be so expensive and so time-consuming that we end up not doing any. We rely on our instinct and knowledge of our customers, rather than get real feedback from our target audience. The instinct stuff is powerful, don’t get me wrong. But sometimes, we need a larger volume of unbiased response to […]


How to Get the Most Value From Running Focus Groups

‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]


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