Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]
Finding and enticing the relevant people to follow your brand on Twitter is not as easy as most social media mass-follower software companies would have you think. There are people out there with personal accounts set up purely to elicit followbacks, and these people will latch onto you and inflate your actual follower count without […]
Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal. The best way to achieve […]
Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine. This was hardly a surprise but very helpful to have confirmed by Matt Cutts. Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]