How to Acquire New Customers With No Marketing Budget

One area that differentiates highly successful businesses from those that stutter or fail is how cheaply that business can acquire quality customers in its growth phase. It is perhaps the single biggest marketing headache of any startup or small business. You’ve created a great product or service that was the reason you started the business […]

How to Attract Real Online Customers by Creating Fake Ones

One of the main stumbling blocks when it comes to creating content for your website is knowing exactly who you’re writing for, and using an appropriate tone of voice for that demographic. The easiest way to figure this out is to create a persona – a fictional character who represents your typical website audience – and write […]

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