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A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


A Beginner’s Google Analytics Glossary

If your business has a website, you’d probably like to know how many visitors it gets and where they come from. Starting a website can be a costly endeavour, so it’s important to keep an eye on the potential returns you’re getting from that investment. This is where Google Analytics comes in. If you’re new […]


Graphic Design Terms: A Glossary for Beginners

Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]


Sales and Marketing Glossary for Beginners

Sales and marketing are undeniably important to any business, but as with a lot of things nowadays, they come with their own terms and jargon. This plain English guide explains some of the most common terms to help you navigate the often mystifying lingo of marketers and salespeople. A/B Testing – This is a type […]


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