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Understanding PPC Keyword Match Types

So, you’ve built your campaigns, added your first adgroup and now you have decided on the keywords you want. They seem relevant to your Business; you’re pretty sure it’s what people will search.  Now, the keywords are added and you notice something ‘Keyword Match Type’ hmm… automatically set to ‘Broad’ so what does this mean? […]


What’s in a Bounce Rate?

If you have Google Analytics installed on your website, which you should do, then you should also have your AdWords and your Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see what they get […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


Can PPC Advertising Be Led by a Specialist?

Pay per click (PPC) advertising, particularly using Google Adwords, has developed considerably in recent years. The system now includes several interactive ways to create your marketing campaign and choose keywords to target your adverts. However, the wider use of PPC advertising in a digital marketing strategy means increased competition. If your business is in a […]


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