With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going to be significantly […]
If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]
Google has announced some big changes to the way the link attribute rel=”nofollow” works that will come into place immediately, with a further change happening in March 2020. What do these changes mean? Firstly, it will be seen as a ‘hint’ rather than a directive. This means that if sites are using the nofollow attribute […]
Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]
On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]
Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]
A lot of people new to SEO view it as some kind of unfathomable trickery practised by wizard-like nerds, who somehow know how to manipulate Google’s algorithms to give search visibility to any website they desire. Those who have had their fingers burned after using an unscrupulous agency or consultant often view SEO as essentially […]
So we should all be familiar with the Panda update from last year, launched by Google to improve its search results by demoting poor quality sites and increasing the rank of higher quality ones. Looks like Google are tinkering with their algorithm again with the new name : Penguin. How very original..! So what is […]
When someone makes a query on a search engine such as Google, Bing or Yahoo! Search, the search engine looks for web pages which most closely match the search term (or terms), using what are known as ‘search algorithms’. These are the complex formulae used to calculate which pages are the most relevant and in […]
Keywords have always been – and still are – an important factor to consider when creating a website. However, up until recently, the Google algorithms could be partially duped by strategically placing keywords into formulaic copy with poor website design. Not any more. What is Google Panda? Google Panda is a brand new system of […]