What Is Google Analytics and What Can It Do?

Google Analytics is a free web analytics service that tracks visitors to a website and provides data on how visitors found the site and what they did when they got there. This helps site owners to improve the performance of their website, increasing sales and maximising calls to action. How does it work? In order […]

LinkedIn PPC

I often harp on about Facebook PPC. Just check out some of my past blogs as testament to that! A stumbling block people come across, is ‘But I’m a B2B company! Would Facebook work for me?’ Well. Potentially yes. I have, unsurprisingly already blogged about this. But have you considered LinkedIn? No. Well. You should. Like Facebook, […]

PPC – Average Time on Site in Analytics

In Google Analytics, there is a lot of tasty data. This data is really important to determine how well your PPC campaign is performing. It’s not just about the click or the advert, there are so many other factors that influence if your campaign converts. So, question. You are running PPC. The Quality Scores are […]

PPC – Set Up Separate Campaigns for Tablet Traffic

Most campaigns I see are set to be displayed on all devices. You can find what your campaigns are opted into if you click on the settings tab in AdWords. Will see it listed under Devices. You should have dedicated campaigns for Computers and Laptops, Tablets and Phones. Why? Because they are different devices and […]

Will the Upcoming EU Cookie Law Affect My Website?

What’s a cookie? Cookies are small pieces of information stored on your users’ web browsers, they’re commonly used to remember login dates, shopping cart contents and track analysis. However, some are used by advertising firms to build a profile of users as they use to internet to provide targeted advertising. On 26 May 2012, after being […]

Just Looking at PPC Data in Google Analytics

The other week I mentioned setting up goals in Google Analytics. I mentioned this to a client and he asked me the logical question of ‘but how do you know what amount of that came from PPC?’ I paused. ‘Well you just set up advanced segments and select Paid Traffic only’. Silence. ‘Oh yer ok’. […]

Setting Up Goals in the New Google Analytics

I blogged recently about setting up AdWords conversion tracking and how important this is. You need to know if what you are spending on PPC is working for you and which area is bringing in the most revenue. Bit of a no brainer. But what about other goals you have for your website? Such as […]

Small Business Guest Post: ‘How We Measure Our Social Media ROI’

PGS Plumbers is a London-based plumbing company that has been in business for over a decade. Here, Guy Andrews from PGS explains how the company tracks its all-important social media return on investment (ROI) and the tools that help make this job easy. Social media is one of the core fundamentals of PGS Services’ online […]

Facebook PPC and Google Analytics

If you send your Facebook PPC traffic onto a Facebook page, this won’t mean all that much to you as Facebook tracks all that internally. It will let you know where people have clicked, if they ended up liking you, if they shared a post and all the other millions of things you can now […]

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