Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]
Keywords have always been – and still are – an important factor to consider when creating a website. However, up until recently, the Google algorithms could be partially duped by strategically placing keywords into formulaic copy with poor website design. Not any more. What is Google Panda? Google Panda is a brand new system of […]
When you are new to web design there are some common mistakes that a lot of people make. Below I am going to cover some of the most popular. Unique content While you may think it’s quicker to simply copy somebody else’s text and use it on your own website, it is a bad practice. […]
You might have noticed that I’ve mentioned Google’s Panda update a couple of times already in this blog. Released in the UK in April of this year, it’s one of the biggest shake-ups in the world of SEO and online content in recent years. Designed by Google genius Navneet Panda, it’s the latest version of […]
A simple enough question. Unfortunately, there isn’t a straightforward answer. There are loads of factors to take into account, such as: What is the purpose of your website? Are you showcasing a large range of products, or is your site full of information about the different services you offer? Are most people likely to be […]
There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]