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9 Must-Have Google Tools To Improve Your Online Presence

We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


8 New Google My Business Updates You May Not Know About

When was the last time you logged into your business’ listing on Google My Business? Be honest! If it’s been months rather than weeks, you may have missed out on a few essential updates to Google My Business. The gang at Google have been beavering away making new and valuable updates to their free business […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


Is Google Going Longform With New SERPs?

Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]



The Ultimate Social Media Jargon Buster

Social media can seem like a minefield to the uninitiated, but is becoming more and more crucial for businesses of all kinds. This handy social media jargon buster should help you understand some of the most common networks and terms. Want some practical advice on getting started on social? Take a look at my previous […]


How to Keep Google Happy – Create Quality Content

Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]


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