How to Respond to Bad Behaviour on Social Sites

Social media marketing is a very popular online marketing tool at the moment, since Facebook and Twitter burst onto the scenes marketers have been trying to work it into their communications. To start with it was very much a case of ‘just do social media’, with not a huge amount of planning, strategy or measurement […]

Six Guidelines for Checkout Usability

So you’ve convinced your visitor to buy something.  Now the emphasis is on keeping them focused, and happy – so that they actually place an order. 1. Remove site-wide navigation Only about 60% of sales journeys are completed – so increase the odds by decreasing the distractions.  Tunnel vision. 2. Show where they are in […]

Six Guidelines for About Us Page Usability

Most customers will read your company information (or “About us”) page for reassurance – that you’re a real company, with real people that really can provide the product or service they’re looking for.  The rest will be trying to find out who you are and what you do.  It’s another way to build trust and […]

Six Guidelines for Shopping Basket Usability

A good shopping basket can mean the difference between making or losing a sale.  Getting it right is another petal on the rose that is customer trust and loyalty. Total cost, total cost, total cost Be up front right from the start.  Mention any taxes, postage and packing, or other charges.  Ensure the value in […]

Six Guidelines for Product Page Usability

Product pages are the online equivalent of a customer picking your product from the shelf, opening the box and reading all about it.  They should enable them to decide whether they want to buy it.  Make it easy for them.  Really easy.  As well as the title of your product, you should ensure each page […]

Six Guidelines for Home Page Usability

We all know that the homepage is one of the most important pages on a website, but how do you make it work for you?  And what can you do to improve the one you’ve got? Explain who you are and what you do – in 5 seconds Yep, that’s how long you’ve got.  Give […]

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