How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]

How to Use Hashtags on Social Media

Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]

How to Get More Twitter Followers for Your Small Business

Right, you’re drawn in. It’s the question everyone who has a Twitter profile for the business wants to know the answer to. So how can you get more Twitter followers? Well nothing will definitely win you hordes of new followers, each counting down the hours until the next carefully-crafted update appears. However, there’s a few […]

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