Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create so many opportunities for you to create content for your social media channels – you can post before the event, during, and after, you […]
Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]
The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]
Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]
We’re all used to Google rolling out endless updates (usually named after some type of creature, e.g. Hummingbird, Panda and next up (possibly) Mockingjay), but what about social media? As I’ve mentioned before, social media never sleeps and it’s constantly evolving – in fact there are multiple tools and features that you may actually not […]
Twitter is one of the leading social networking tools, with, according to about.twitter.com, 284 million monthly active Twitter users, with 500 million Tweets sent every day. So how can you effectively connect with other Twitter users to promote your brand, products or services, aside from following them in the hope that they will follow back and […]