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Six Tips For Creating Powerful Headlines That Deliver Results

By Mary Stringer |

Headlines matter more than most people think. In one of the most quoted copywriting tips you’ll hear, advertising Godfather David Ogilvy once said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. In other […]

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3 Headline Hacks That Are Guaranteed to Get You Clicks

By Darren Thackeray |

My fellow writers, it’s time we faced a very harsh reality. The smartphone is mightier than the pen, and there’s very little we can do about it. We write for an audience who are spoiled for choice; overwhelmed by content on a daily basis that they can dismiss with a simple swipe of the finger […]

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