According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]
Remember why headlines are so important? Because those few words are the only tool you have to persuade people to read the rest of your webpage. If the headline isn’t interesting and engaging, you’re going to lose your readers before you’ve even got into the swing of things. In part 2 of Writing Killer Headlines, we’ll […]
Sometimes we get so bogged down in creating the perfect copy for a webpage that it’s easy to forget about your page headings – those titles that head up the page and sometimes individual paragraphs. In reality, these headings are one of the most important bits of copy on the page. They’re often the first […]