If you agree with the saying “work smarter, not harder”, you may be looking to spend less time on the mundane business tasks and more time on the creating and doing. This may involve looking at processes and changing them to become more efficient or finding tailored small business solutions to boost your productivity. But […]
We small business owners often look up to large corporations with awe, often wondering “how on Earth can I compete with that?” Modern practices such as online and content marketing often compound the issue by seeming mysterious and unattainable, like internet alchemy. But that isn’t always the case. Good content marketing comes from simplicity and […]
Content marketing is one of those newfangled marketing techniques that when done right, give a company the appearance of being high tech, hip, and above all – having a substantial marketing budget. Many of us smaller businesses would love to exude this cool marketing ethos, but shy away because of our misconceptions on price. Even […]
Can your business really afford to keep ignoring social media? I know that we go on and on about the importance of social media for businesses and you might still be sceptical, but we wouldn’t keep harping on about it if it wasn’t relevant. So how do you decide on your plan of attack? Choose […]
The first thing a business or manager will often consider is whether investing in social media activities is actually giving the results that make the time and effort spent worthwhile. If this is likely to be an issue, you need to make sure you maximise your time spent on social media activities. When you are […]
Automation makes a social media manager’s life so much easier. As I have mentioned in a previous blog, I am a big Hootsuite user and this allows you to enter Tweets on Twitter (or status updates on Facebook and LinkedIn) and set the time you want them to be sent out. Most blogging platforms allow […]
PGS Plumbers is a London-based plumbing company that has been in business for over a decade. Here, Guy Andrews from PGS explains how the company tracks its all-important social media return on investment (ROI) and the tools that help make this job easy. Social media is one of the core fundamentals of PGS Services’ online […]
PGS Plumbers has been operating in and around London for more than a decade. Here, the company’s Guy Andrews explains how the business has embraced social media platforms like Twitter and Facebook to grow their online presence and engage with customers. As a company that had used PPC advertising previously, we decided in 2010 that […]
Being able to post on both Twitter and a Facebook page at the same time can be a great time-saver for the small business owner. So instead of logging onto each social media platform to post your latest special offer, useful link or snippet of news, there are tools that allow you to post to […]