Most businesses have a selection of photographs of their work, or of them at work. Those who are trying to build a reputation via social media will quickly build up a stock of images. I want to talk you through how to make a video from a slide-show of your still images. I want to […]
When you consider your business reputation there are two elements to think about. This is true of established businesses and start-ups. You need to consider your reputation with customers and with other businesses who will be suppliers and business partners. Fundamentally these elements are the same as they both come down to being known and […]
How do we get people to know about our business? It’s just about the most fundamental question that any start up can ask. I want people to know about my business so that they will buy. I need that knowledge of what I can do to be out there in the community. Any method that […]
The truth is that our business video is a movie. It is our short film, and we need to think in those terms. So why not use all of the movie tricks we can? Remember the last time you saw a movie and cried? What about the last one that made you laugh? How about […]
I’ve been writing these articles for a couple of years now and it’s clear to me that I’ve actually written quite a lot about how you prepare to have a business video made, but that information is scattered across a lot of different articles. What I want to do today is summarise that information in […]
There’s an unlimited number of things you could learn before you start a business. So maybe you’re thinking it’s better just to start and learn as you go. BUT there are some things you must know first. I want to talk you through some lessons I learned when I started my own business, and hark back […]
Unfortunately making your business video is not the end of your video marketing journey. It’s the start. Having made your business video (or had it made for you) we now have to put it to work. I want to talk about some of the ways you can do that. For those just starting out with […]
In my previous two articles I looked at making big video projects. Why it’s a good marketing idea and how you can gather the resources you need. Today I’ll be thinking about co-ordinating all of the elements you have gathered. If you’ve been following along you’ll know that we are now at the stage of […]
Talent is important. Not as important as hard work. But for us we are going to need the skilled and the talented to help us achieve our aims. In my last article I wrote about why you may want to embark upon an ambitious marketing video project and how you could minimise the cost. This […]
Let’s be honest with each other. We are all business people here, so we’re all concerned with getting maximum value for money. The maximum return on any investment we make. When you commission your business video, you want the maximum return on that too. Videos can be a substantial investment for small businesses. The question […]