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Designing Hyperlink States

Let’s face it, the web is big place and it’s all too easy to get lost and distracted from the task at hand (we’ve all ended up watching videos of cats on YouTube). Navigation through your website or app is fundamental for a couple reasons: Direct your customers to the end goal e.g. buying your […]


How to Create Absorbing Online Copy – Part 2

More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]


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