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Increase Your Conversion Rate With These Six Compelling Calls To Action

“Contact us to find out more!” “Click here for more information!” “Visit our website!” Many calls to action, when they’re present at all, stand out like the socially awkward guest at a party after one too many drinks. Complete with an inevitably inappropriate exclamation mark and a desperate command, these call to actions are weak, […]


Three Proven Ways to Tempt People Back to Buy From Your Website

You can do everything right on your website, yet people will still put things in their shopping basket and then disappear. In fact, on average, around 68% of online shopping baskets are abandoned before users check out. You wouldn’t walk into a supermarket, fill up your trolley and then walk out leaving it behind. So […]


Making the Important Stuff Stand Out

Reading a webpage isn’t like reading a book, magazine, or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That means […]


How to Sell More With Your Website (Without Increasing Traffic)

“Sell more? Without getting more people to visit my website?” Sounds too good to be true right? Not at all. It’s achieved by focusing on a specific group of people who are already visiting your website. To understand this group, you need to picture the wider range of people that visit your website. There are […]


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