“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]
In the wake of the recent Penguin update there are some very creative services being introduced that are helping reverse any potential damage caused to SEO campaigns and in turn rankings. If you have ever looked into link building for your own site in the past to boost your inbound/backlink count then it is very […]
We hear it all the time that the more backlinks or inbound links you have coming into your website, the better it is for optimising on search engines. The primary purpose of these links should be to drive new visitors back into your site, this is why they have always been a positive signal for search […]
So you’ve created your video content, optimised with rich metadata and now posted to YouTube, job done! Not quite. Most SME’s will monitor the response and measure the success of video content purely based on the number of views. This is probably due to not knowing about a very powerful analytics tool called YouTube Insights. This is much like Google Analytics in […]
In the next few posts I will focus on using reviews to gain more business and to build a good reputation online, particularly for local businesses. The internet has changed the way we look for products/services in a big way. Today we all seek out online reviews, social media based reviews, online video and extensive product details as we […]