There comes a time in business when a percentage of your customers are reaching saturation point in respect of the goods they’ve purchased from your range. Without these sales your business may suffer. There’s a fear of a possible decline in sales and/or the possibility that your customer will look elsewhere, perhaps to a competitor […]
In my previous article ‘Does Your Business Have An Invisible Guarantee‘ you discovered the merits of introducing or improving your guarantee. Overall this has the benefit of reducing the risk to the buyer and elevating your business in the buyer’s eyes as a more premier supplier in the market. There are many myths surrounding guarantees […]
I am often asked by entrepreneurs how they can make their product or service more attractive in their marketing. There are of course numerous ways to achieve this such as changing the design of the page or advert. One of the most often overlooked areas in marketing to make a product or service or attractive […]
Most businesses fail to understand the critical importance their database can play in generating huge or even colossal profits for their business. Some companies do not pay enough attention to it, especially checking the data is up-to-date. It’s commonly known amongst marketers that your database is generally the hidden gold in your business. It is […]
It’s amazing how often I am asked to help generate more sales for a business in a relatively short space of time. It’s a pressure situation and totally unpredictable especially as initially, I need to understand how the business has historically marketed and sold their products and services. Before I list my 7 tips, here’s […]
When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]