User experience (UX) describes the overall impression that a user gets when they interact with a website. It covers things like how easy it is to find information, how well the content satisfies the user’s needs and how intuitive the interface is. Good website design is absolutely vital in creating a good user experience. By […]
In these first posts, I will take you through the steps involved in developing a website for a small business – we will use a hairdressers as an example, as it will involve special offers, services and products that can be sold directly using e-commerce. First steps to take when developing a new website It […]
How does your Facebook experience change if you turn the wall settings to private? Following on my last post about the pros and cons of having a Facebook wall, I did a highly scientific* experiment using my personal account. I would still have the wall, but no one would be allowed to comment on my […]
People are busy. People who come to your website have ants in their pants. They can’t stay still for a minute. Consider these two points: Visitors will make a snap judgement about your website. Research has found that the brain makes a judgement of a website in a 20th of a second. Your brain is […]
Websites with good user experience have not happened because the person or people responsible for the website necessarily have any website design expertise. They have happened because those people have thought about their customers. 1. They know their customers They have all designed their websites around their users. This means they’ve understood: Needs – asked […]
Summary Case studies and examples to show good website user experience. The Apple Story A good example of a business that has created a lovely user experience and turned that into good business is Apple. Apple are a great user experience story. Apple nearly went out of business a long time ago. They spoke to […]
Summary User experience is made up of different parts. What your customers experience on your website is made up of different things that all come together to create the user experience. In other words, it is not just ‘the skin’ or the user interface on the screen. All the parts come together to create a […]
If you’re just getting started with digital marketing, this is a quick intro to what website user experience is, is not, and how it will help your business. You don’t have to be a big established business to have a good website with a good user experience; size and age do not matter. User experience […]