Sometimes there are questions we can’t answer from our website analytics or sales data – questions that affect our bottom line, like why a product has a 40% return rate. You need feedback. You need it fast. You need it specific. You need it EASY. I’ve got you. Why you should survey customer groups Even […]
Brilliant tool for PPC and keyword insight – the revamped Google insights. Now, as with any Google tool, take traffic volumes with a pinch of salt but it’s great for identifying movement in the search market. The home page looks like Google search, but it’s just for us PPC geeks. This tool allows you to […]
As much as I love the movie Field of Dreams, and really want to believe Ray Liotta when he tells Kevin Costner “If you build it, he will come”, sadly that rarely applies to your social media networks. You may have built an amazing new branded Facebook timeline page for your business (and by now […]
So you’ve created your video content, optimised with rich metadata and now posted to YouTube, job done! Not quite. Most SME’s will monitor the response and measure the success of video content purely based on the number of views. This is probably due to not knowing about a very powerful analytics tool called YouTube Insights. This is much like Google Analytics in […]