The Inverted Pyramid: Focusing on What’s Important

Picture the scene: It’s a Tuesday evening. You arrive home, open the door and pick up the day’s post. If you’re anything like me, you open the personal cards and letters straight away, and put the bills and bank statements to one side (to be opened after dinner. Or after Corrie. Or maybe tomorrow…). And […]

What’s So Good About PPC Advertising?

As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]

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