Picture the scene: It’s a Tuesday evening. You arrive home, open the door and pick up the day’s post. If you’re anything like me, you open the personal cards and letters straight away, and put the bills and bank statements to one side (to be opened after dinner. Or after Corrie. Or maybe tomorrow…). And […]
As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]
Engaging your audience (Part 1) What’s next? You’ve got a customer interested and they want to find out more, depending on what options you’ve given them, they can call, email or visit your website. I would always prefer to do my research on-line and so do 77% of internet users (ONS, August). They’re forming an […]
Awareness and engagement The first question you really need to ask yourself is, ‘where are my potential customers going to see my advert?’. If the answer leads you to advertise in the local newspaper or on billboards then the next question you need to ask yourself is, ‘how will my potential customers engage with my […]