Keeping an eye on what your competitors are up to is part of any good business strategy – and it’s the same with their keywords. Finding out what keywords a competitor is using (or not using) can help give you an edge in your SEO. Why research competitor keywords? Keyword research is a fundamental part […]
We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]
Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]
I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]
Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]
Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
Your website might serve many basic purposes – telling people about your business, giving product and price details and letting them know how to find you. Depending on your type of business, you might think there’s no value in putting too much ‘extra’ content on your site, or adding to it over time. But you […]
A keyword is a word or phrase which forms part of your website’s content and which allows your customers to find you via search engines. Search engines recognise and index your keywords on each page using crawlers, and then rank that page based on its relevance to search engine users. Keywords can be broadly split […]