So you’ve just got your head around what SEO actually is and you’re starting to put it into practice. Yet for some reason you’re still not seeing the benefits. It can take a while to see any improvement in your site’s rankings, but it’s also worth checking that you haven’t made some mistakes which could be detrimental. […]
A lot of people new to SEO view it as some kind of unfathomable trickery practised by wizard-like nerds, who somehow know how to manipulate Google’s algorithms to give search visibility to any website they desire. Those who have had their fingers burned after using an unscrupulous agency or consultant often view SEO as essentially […]
Appearing high in search engine results pages is a key goal for every business website. It may be the only way that potential customers are able to find you. Although Google’s formula for finding and ranking websites in its search pages – its ‘algorithm’ – is a very closely-guarded secret, a few tried-and-tested tricks when […]
For successful search engine optimisation (SEO) of your business website, the key is keeping your content focused and relevant. This means ensuring that the site can be navigated easily, that each page uses strong keywords appropriately, and that all content is unique, informative and helpful. Search engines use these factors to judge the quality of […]
The keywords you choose for your business website are crucial to the site’s success, as these play such an important part in optimising your website, allowing the search engines to find and index it. In previous posts, we have discussed researching these keywords to make sure they are relevant to your audience and that they […]
When someone uses a search engine, they type in one or more words describing what they are looking for: ‘Norwich florist’ or ‘cheap holidays Greece’, for example. These words or phrases are known as keywords. The search engine then comes back with a list of web pages, with content that relates to the keyword used. […]