Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
Put simply, keywords are those terms – words or short phrases – that people type into search engines to find products and services. To optimise your website – in other words, to boost your search engine ranking – you need to research the keywords that your target market is likely to use to find you. […]
Keyword research can take some time, but us it definitely worth it in terms of results. If you don’t put in the leg work at this stage you can end up wasting your budget on irrelevant clicks that are not valuable to your business and spending a lot of time refining the keywords within your […]
Before getting into the details of what search engine optimisation (SEO) tools are available, it’s worth reminding ourselves what we are looking for when we try to identify keywords: search terms that are likely to be used by lots of potential customers search terms where we stand a good chance of doing well in search […]
Keywords are fundamental to the success of search marketing – both pay per click (PPC) advertising and organic (free) search rankings. If someone doesn’t know your website address, the only way they’ll find you is through a keyword search. So choosing the right keywords is essential. However, in most markets, there’s strong competition for search […]