Don’t worry, the title is suppose to be ‘ironic’. Yesterday Google AdWords announced they are going to start matching keywords to typos, plurals, or variations. I have discussed before about keyword research. Adding variations, looking at what Google Search Instant suggests, adding misspellings – without DKI adverts of course, don’t want your user base thinking […]
So, by now I am trusting you have conquered the world of keywords and have done everything in your power to ensure a great mutual linking relationship betweens your blog and your company website. This allows us to move on to some other areas to make sure your company blog is as visible to your […]
So, you’ve taken the plunge and decided to invest in a blog for your company. Great first step. The first question I have for you through, is whether anybody is reading it? Here are some essential suggestions to organically make your blog as visible to the audience you are trying to attract. Link from your […]
One of the most common questions I get asked as an SEO expert by my clients is ‘Where is my Google Places listing ?’ and ‘How can you optimise it to appear on the front page?’. Firstly, I would like to clarify that there is no such thing as a guaranteed listing on Google whether it be […]
Before you start any marketing campaign, you need to plan how you’re going to make it work effectively for your business. Here are our top ten tips on what to think about before you start a paid search campaign. What are your campaign goals? For example, to persuade visitors to sign up for a newsletter, […]
Once you have decided which keywords you want to use for your business website, you need to think about where in the site these are going to be placed for best effect. Ultimately, your keywords are going to serve two very different purposes – informing customers of what your website is all about, and allowing […]
Search Query reports are something you can pull in AdWords which show you exactly what the user originally searched for before they clicked on your PPC advert. These search reports are really informative and help you build out your account and indentify new verticals. They should not be overlooked. The are in fact, one of […]
The keywords you choose for your business website are crucial to the site’s success, as these play such an important part in optimising your website, allowing the search engines to find and index it. In previous posts, we have discussed researching these keywords to make sure they are relevant to your audience and that they […]
A keyword is a word or phrase which forms part of your website’s content and which allows your customers to find you via search engines. Search engines recognise and index your keywords on each page using crawlers, and then rank that page based on its relevance to search engine users. Keywords can be broadly split […]
There are many social networking sites out there now to choose from geared towards different interests and topics, this list includes the most popular which are the much loved, Facebook and Twitter. Each of these has some potential value for SEO based on the simple fact that they can provide valuable links back to your website. […]