Web Pages that Talk Back: Using Video on Landing Pages

Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]

What Makes a Good PPC Landing Page?

A landing page is a specific page on your website that someone visits after clicking an online ad such as a Google Ad in search results, or a display banner. People often just direct this traffic to their main website home page, but this isn’t optimal for your online advertising activity, and it is much […]

Designing Your Business Website’s Landing Page

A landing page is a marketing web page intended to persuade the visitor to fulfil a task: like signing up for a web application or an email list, or buying a product. Landing pages are often accessed by someone clicking an online advertisement. An important metric for measuring the success of your landing page are […]

Do I Have to Have a Website to Buy Banner Advertising?

The short answer is, yes. When your banner advert is displayed on a website, it functions as a hyperlink – much like hyperlinks you see in text that are usually highlighted or underlined. When the reader clicks on your banner ad, they’re taken to your website. You don’t have to have a sophisticated site with […]

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