Tempting a user to click on your PPC search advert is a challenge itself, but what about once the visitor has clicked through and landed on your website? How do you convert that visitor into a customer? Here I take you through the fundamentals to a fully optimised landing page to increase your chances of […]
No matter how much you invest in pay per click keyword research and writing your adverts, it will be wasted effort – and money – if your landing pages aren’t effective. Here are ten ideas to help you get the best ROI from your PPC landing pages. Make sure your landing pages reflect your brand […]
Before you start any marketing campaign, you need to plan how you’re going to make it work effectively for your business. Here are our top ten tips on what to think about before you start a paid search campaign. What are your campaign goals? For example, to persuade visitors to sign up for a newsletter, […]
A landing page is a specific page on your website that someone visits after clicking an online ad such as a Google Ad in search results, or a display banner. People often just direct this traffic to their main website home page, but this isn’t optimal for your online advertising activity, and it is much […]
When people arrive at your site, do they instantly see what it is they came for or are they having to hunt around or even worse take themselves away because the site isn’t what it promised to be? What visitors see the minute they hit your site is vital to getting those precious conversions (sales, […]
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]