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5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


A Beginner’s Guide to Lead Nurturing

Here’s a burning question for all budding email marketers: once you’ve got people to sign up to your email subscription list – what happens next? If people have actively shown interest in your company, it’d be a real shame if those leads didn’t hear from you and their interest eventually waned to nothing. There is […]


A Simple Introduction to Lead Generation

“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]


Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]


8 Huge B2B Telemarketing Myths – Debunked!

Telesales and telemarketing are an important tool in the marketer’s toolbox. However, a proliferation of low-quality, poorly researched PPI and personal injury sales calls have left a bad taste in the mouths of many businesspeople who end up shying away from telemarketing for their business-to-business endeavours. It’s something that comes with many misconceptions and preconceived […]


How Your Business Can Take Advantage Of Pokemon Go

Unless you’ve spent the last few weeks under a rock on some remote island, there’s a good chance you’ve heard some of the buzz around Pokemon Go. It’s the Pokemon game that fans of the series (many of them now in their early 30’s, myself included) have been waiting for, and it’s sent Nintendo’s stock […]


How to Create a Quality Lead Magnet

Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]


Our Guide to Improving the Conversion of Leads

Improving the number of sales made from leads is a key concern for many businesses. Here’s our overview of how to improve your conversion rate – and your bottom line. Generating leads The first step, of course, is to generate leads. The aim is to find ‘qualified leads’ – people who will be genuinely interested […]


Ways to Advertise Your Business Online

These days, it’s often not enough to rely on traditional print and broadcast advertising to get people to hear about your business. Online advertising offers a targeted, low-cost way to let people know what you do – and to drive traffic to your website, generating sales and leads. Read on for our overview of how […]



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