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A Simple Introduction to Lead Generation

“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]


How to Create a Quality Lead Magnet

Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]


An Introduction to Lead Magnets

We’ve all visited websites where a pop-up window appears offering you a free ebook, report or template download in return for your email address – but why is it so popular? What’s the reasoning behind it? Let’s find out. What is a Lead Magnet? Firstly, let’s define a lead: it’s someone who has shown interest […]


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