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Guest Blogging – Once and For All, Is It OK?

The answer is, as with everything on the internets, YES – as long as you don’t try to game the system. Guest blogging was the newest thing in content marketing. Everyone wanted to do it, to build up links to their site and improve their ranking. Here’s how it’s supposed to work: You publish a […]


How to Keep Google Happy – Create Quality Content

Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]


Why You Should Put Internal Links in Your Blog Posts

Internal links connect your new blog post to other pages on your website. They could be other related blog posts, your product or service pages, information PDF downloads, email newsletter signup… any content you think your visitors would benefit from taking a look at.   Why internal links matter to you People clicking about your […]


Why You Still Need Proactive Link Building in a Post-Google Penguin World

You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – what about the Penguin update to the algorithm; the one […]


Non-Spammy Link Building: How to Do It and Where to Start

Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable SEO agencies source. Now its sophisticated new (yet still ever […]



Tips for Effective Link Building to Generate Great Backlinks for SEO

Backlinks from other sites to your web pages can be an important element in search engine optimisation. Links from popular sites covering related content can be particularly effective, both in improving your search engine rankings and generating direct traffic. So how do you go about link building? Here are a dozen quick tips to get […]


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