The answer is, as with everything on the internets, YES – as long as you don’t try to game the system. Guest blogging was the newest thing in content marketing. Everyone wanted to do it, to build up links to their site and improve their ranking. Here’s how it’s supposed to work: You publish a […]
Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]
Internal links connect your new blog post to other pages on your website. They could be other related blog posts, your product or service pages, information PDF downloads, email newsletter signup… any content you think your visitors would benefit from taking a look at. Why internal links matter to you People clicking about your site […]
You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – what about the Penguin update to the algorithm; the one […]
Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable SEO agencies source. Now its sophisticated new (yet still ever […]
A lot of people new to SEO view it as some kind of unfathomable trickery practised by wizard-like nerds, who somehow know how to manipulate Google’s algorithms to give search visibility to any website they desire. Those who have had their fingers burned after using an unscrupulous agency or consultant often view SEO as essentially […]
Backlinks from other sites to your web pages can be an important element in search engine optimisation. Links from popular sites covering related content can be particularly effective, both in improving your search engine rankings and generating direct traffic. So how do you go about link building? Here are a dozen quick tips to get […]