Why You Still Need Proactive Link Building in a Post-Google Penguin World

You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – what about the Penguin update to the algorithm; the one […]

Non-Spammy Link Building: How to Do It and Where to Start

Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable SEO agencies source. Now its sophisticated new (yet still ever […]

The Importance of Inbound Links

Inbound links – also known as backlinks or inward links – are links to your website from a different website. They can have an important impact on search engine optimisation (SEO). As a general rule, the more good-quality inbound links to a website, the more popular it looks, and therefore the higher it’s likely to […]

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