If you want senior team members to give a heck about LinkedIn, you have to make it easy for them. At this point in their careers, they’re probably not hustling and thought leader-ing – because they’re too busy doing the job they put years of that work into achieving. That means it’s vital to […]
Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]
In September 2017 it was announced that after 50 years in production, the final print run of Yellow Pages will start in January 2018, with the final ever edition distributed to the Brighton area in January 2019. It’s most certainly the end of an era, but it’s fantastic to see the Yell business completely embrace […]
As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]
Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]
It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]
If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]
With around 400 million users, 2 million groups and over 4 million company pages, LinkedIn is a very powerful tool with which to connect with other professionals and potential customers. But whilst LinkedIn may be a social media site, it’s far removed from Facebook and Twitter – in terms of the necessary etiquette, at least. Most […]
Social media can seem like a minefield to the uninitiated, but is becoming more and more crucial for businesses of all kinds. This handy social media jargon buster should help you understand some of the most common networks and terms. Want some practical advice on getting started on social? Take a look at my previous […]
Harassed by hashtags and tormented by tags? Fear not, this straightforward Social Media Glossary will explain everything simply, without the jargon.