Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
A keyword is a word or phrase which forms part of your website’s content and which allows your customers to find you via search engines. Search engines recognise and index your keywords on each page using crawlers, and then rank that page based on its relevance to search engine users. Keywords can be broadly split […]
The most important aspect of search engine optimisation (SEO) is your use of keywords. But what are they, and how do they work? A keyword, or keyword phrase, is a word or a series of words which have great importance or significance. When writing for the web, these keywords have two main functions: to show […]