Market research means gathering information on the market your business operates in – your competitors, products and customers, as well as the general industry environment. Market research is hugely important to make sure you’re focusing your efforts in the right areas, and to make sure you aren’t missing opportunities for growth. Here’s a basic overview […]
Market research can be so expensive and so time-consuming that we end up not doing any. We rely on our instinct and knowledge of our customers, rather than get real feedback from our target audience. The instinct stuff is powerful, don’t get me wrong. But sometimes, we need a larger volume of unbiased response to […]
‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]
Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]
The term “market research” often conjures up a very dry mental image of focus groups, suits analysing graphs and jargon like “benchmarks,” “pre-testing,” “weighting” and “strata.” To those in the field of market research, these terms are common knowledge, but to those of us businesspeople who don’t come from this kind of background, there is […]
Brilliant tool for PPC and keyword insight – the revamped Google insights. Now, as with any Google tool, take traffic volumes with a pinch of salt but it’s great for identifying movement in the search market. The home page looks like Google search, but it’s just for us PPC geeks. This tool allows you to […]
Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]
If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]