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How to Get the Most Value From Running Focus Groups

‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]


How To Heal Customers’ Pain Points

Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]


Market Research for Total Beginners

The term “market research” often conjures up a very dry mental image of focus groups, suits analysing graphs and jargon like “benchmarks,” “pre-testing,” “weighting” and “strata.” To those in the field of market research, these terms are common knowledge, but to those of us businesspeople who don’t come from this kind of background, there is […]


Understanding the Market and Industry Trends

Market research means gathering information on the market you operate in – your competitors, products and customers, as well as the general industry environment. It’s hugely important to make sure you’re focusing your efforts in the right areas, and to make sure you aren’t missing opportunities for growth. Here’s our basic overview of market research. […]


Check Out Google Trends

Brilliant tool for PPC and keyword insight – the revamped Google insights. Now, as with any Google tool, take traffic volumes with a pinch of salt but it’s great for identifying movement in the search market. The home page looks like Google search, but it’s just for us PPC geeks. This tool allows you to […]


Is It Worth Paying for PPC Management?

Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]


How Are Market Opportunities Identified to Align Website Content?

If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]


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