How to Attract the Right Social Media Audience and Increase Followers

Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]

10 Things to Consider Before Starting a PPC Campaign

Before you start any marketing campaign, you need to plan how you’re going to make it work effectively for your business. Here are our top ten tips on what to think about before you start a paid search campaign. What are your campaign goals? For example, to persuade visitors to sign up for a newsletter, […]

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