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How to Make the Most of Multi-Platform Marketing Campaigns

Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]


Why is “The Beauty Shot” Important in a Video?

“The Beauty Shot” – you probably already know what that is, even if you don’t realise that you do. Every time a model swishes their hair,  every time light glints from the facets in the glass of a perfume bottle, every time a dusting of sugar falls onto a decadent pudding, you are seeing a […]


What Business Video Producers Can Learn From Movie Trailers

What can we learn from movie trailers? In some of my previous blogs I’ve talked about using Facebook’s autoplay feature to entice an audience to watch your full video and therefore engage with your company or product. Today I’m going to write about what business video producers can learn from movie trailers. I’ll be looking […]


How To Create A Targeted Video Marketing Campaign

I want to put together everything I’ve been blogging about for the last three months and talk about how to create a video marketing campaign. I’ll be utilising all of the techniques I’ve talked about before; tailored story telling (see here), targeted video placement (see here), attractor videos (see here),  seasonal distribution (see here) and […]


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