In my role as a marketing consultant, it’s rare that I visit a business and discover they are on the right track. Usually I see a range of horrors, which gave me the idea of writing an article on marketing mistakes. In my first article published in March 2015 I mentioned only three mistakes so […]
Whether you’ve recently set up your business or you’ve been established for years, there comes a time when you question your marketing. You’re unhappy because your marketing isn’t producing the results you require. If you are not measuring key areas for response, then how do you know that it’s your marketing that isn’t working? I […]
Rumours that email marketing is dead are everywhere but it just isn’t true. Most people spend a good portion of their day sending and receiving emails (I know I do) so there’s plenty of potential… the difficulty is managing to stand out from the crowd. So how do you convince someone to open your email […]