Email marketing can help you stay in touch with customers, build trust and increase sales. But first, you need a list of people who are willing to read your emails. In this beginners guide to email list building, we look at how you can start an email list from scratch. Why Build an Email List? […]
Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]
Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]