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How to Get the Most Value From Running Focus Groups

‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]


How To Keep Your Staff Busy When Business Is Slow – Part 1

There may be a time in your business when sales are slow. For many, this can be during the holiday season, but whenever it happens,  it can be a time when concern, frustration, tension can creep in. A good manager/owner will use the time wisely. The slow down could be a hiccup in the year, […]


How To Build An Effective Marketing Engine – Part 1

The “old school” teaching and views on marketing are considered by some to be relics, gone for good. Ladies and gentlemen, we have been in the “information age” for a number of years. If you haven’t embraced it, then you could be losing considerable sales opportunities to your more savvy, internet-friendly, marketing driven competitors. Traditional […]


Does Your Business Have An Invisible Guarantee?

I am often asked by entrepreneurs how they can make their product or service more attractive in their marketing. There are of course numerous ways to achieve this such as changing the design of the page or advert. One of the most often overlooked areas in marketing to make a product or service or attractive […]


The Art of Persuasion in Marketing

All marketing is persuasion. But when you take a look at the different kinds of persuasion, you start to see some pretty interesting psychology at work. If you can play on these emotions and weird human inclinations, you’ll really tap into what makes people choose a brand. Value exchange Or the perception of value exchange, […]


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