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How to Plan Your Marketing Strategy

I struggle with marketing strategy. I’m quite a strategic thinker – Machiavellian, almost. But I find it hard to organise all my crazy ideas into one sensible, achievable marketing strategy. So, I’ve done the work to make sense of it, and now I give it to you. Marketing strategy starts with goals Start by picking […]


Do You Need To Strategically Re-think Your Business?

In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]


4 Important Business Lessons To Learn From The General Election

On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]


3 Foundational Marketing Steps For Growing Your Business Part Two

In Part One you discovered the importance that strategy plays in the development and growth of a business. Perhaps the focus on understand your customer’s needs and the reasons why they buy from you was a change in thinking? It was for my clients. However, it is fundamentally important for you to understand the positioning […]


3 Foundational Marketing Steps For Growing Your Business Part One

There are times in the life of any business where a planned assault into the marketplace is required. This could be to meet your growing ambition, or the ambition of a board who must report to shareholders to provide them with confidence that further returns on investment will arise. Whatever the underlying reason, whenever it’s […]


How a Mastermind Group Can Transform You and Your Business

Being in business can be very lonely. At the end of the day, the buck stops with you. Who do you turn to when you need to discuss the challenges and successes of the business? If you don’t have anyone, then perhaps it’s time you found a mastermind group. Are you familiar with the term […]


Small Business Challenges At Christmas And How To Survive Them – Pt 3

My previous articles (Part 1 & Part 2) focused on the challenging faces businesses on the run up to Christmas. Now it’s time to provide you with some practical tips and ideas for surviving over the Christmas period. For some businesses, this continues to be peak trading with the commencement of big winter sales on […]


Small Business Challenges At Christmas And How To Survive Them – Pt 2

In my first article, I focused on businesses that benefited from the increased sales activity at Christmas time. It is also important to consider those businesses that find Christmas to be their seasonal dip in sales. So here are a few thoughts and ideas to help you if you run one of these businesses. 1.       […]


Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


Is Growth The Most Important Goal For Your Business?

The phrase “business growth” has been considered the most important goal for virtually any business. It’s often talked about as the only goal worth pursuing, and yet, is it really the business version of the Holy Grail? For years, I believed that a business either grows or dies. It’s a phrase and belief developed from […]


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