Pay-per-click (PPC) advertising is a powerful tool for builders to reach new customers and grow their businesses. Creating a well-planned and executed PPC campaign can increase your visibility, drive more traffic to your website, and ultimately generate more leads and sales. Planning Your Campaign Before you begin creating your PPC campaign, it’s important to have […]
Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]
As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]
As the world turns towards using greener products in an attempt to become more environmentally friendly, it makes sense that a new advertising model is becoming more and more evident: Green Marketing. The term surrounds the ethos of brands having a positive environmental and social impact, with many consumers choosing to use these types of […]
I’m in the business of coming up with the reason a business is doing something AFTER they’ve already started doing it. It happens. Most companies are busy doing, so when the time comes that they suddenly need documentation of all that stuff (for a bank loan, an investor or even to sell the business), someone’s […]
Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]
With Covid-19 continuing to sweep through the country, and the focus shifting once again towards lockdown, it would be easy to miss the opportunities presented to most businesses at this time. Covid-19 has changed so many aspects of our lives. The enforced lockdown in early 2020 changed many people’s buying habits. No longer could we […]
Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]
In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]