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A Guide to Green Marketing for your Business

As you can see from the examples above, there are many possibilities to incorporate green marketing and branding within your business. Represent yourself through greener processes and enjoy a positive impact on your communities, customers and the planet too.


How to Write a Marketing Strategy – FAST

I’m in the business of coming up with the reason a business is doing something AFTER they’ve already started doing it. It happens. Most companies are busy doing, so when the time comes that they suddenly need documentation of all that stuff (for a bank loan, an investor or even to sell the business), someone’s […]


6 Common Digital Marketing Mistakes to Avoid

Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]


7 Strategies To Help You Prepare For A Covid-19 Black Friday

With Covid-19 continuing to sweep through the country, and the focus shifting once again towards lockdown, it would be easy to miss the opportunities presented to most businesses at this time.  Covid-19 has changed so many aspects of our lives. The enforced lockdown in early 2020 changed many people’s buying habits. No longer could we […]


How Small Businesses Can Thrive In A Post Lockdown World

Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]


Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


How To Restart A Business Impacted By COVID-19 Part 2

In Part 1, you discovered how it’s possible for your business to recover from COVID-19, especially if you already have the three key traits to business success. For easy reference, these are: A good product or service Engagement Constant improvement What if your business doesn’t have these key business success traits? Certain industries, (retail in […]


How To Restart A Business Impacted By COVID-19 Pt1

The Coronavirus pandemic has created a topsy-turvy world and an unstable economic environment. When an outside force creates untold damage to every person’s way of life, especially in the way we are affected at the moment, then we have to rise to the challenge and seek new solutions. Yesterday’s problems are irrelevant as lives are […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]


How to Make the Instagram Algorithm Work for Your Business

Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]


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