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When Creating Your Website Content

Dear Business Owner, I know you’re busy, but I thought I’d write you a quick letter. Why a letter? Well, I thought a letter would be the best way to show you a powerful way to improve your website’s performance. You don’t need any special skills to use the ideas you’re about to discover. You […]


Good Looking Website but Stupid Online Marketing Strategy?

Some people in life are beautiful. Lucky enough to be at the front of the queue when they handed out good looks. You’ve met people like this before, right? You’re at a party and you’re introduced to some impossibly good-looking person. You wonder what you could say to them that won’t make you look like […]


5 Essential Steps for a Business Website That Sells

It’s not enough to create a website that tells people you’re selling something. You have to convince people they need your service and that they should buy from you. You have to be persuasive. Pretty obvious you say. Yet so many website have a message that effectively says, ‘Hey, I’m a business selling ABC Widgets, […]


How to Sell More With Your Website (Without Increasing Traffic)

“Sell more? Without getting more people to visit my website?” Sounds too good to be true right? Not at all. It’s achieved by focusing on a specific group of people who are already visiting your website. To understand this group, you need to picture the wider range of people that visit your website. There are […]


Why Most Business Websites Fail (And What You Can Do About It)

The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]


Benefits of Including Web Video in a Website Marketing Strategy

Online video marketing is one of the most effective ways of attracting traffic to your website and generating enquiries and sales. Traffic magnetism Adding a video to your website greatly increases its popularity with search engines. Geo-tagging your videos (adding location information) will help them to come up when people search for what you offer […]


Is Video Marketing Essential to Local Business Success?

Although video marketing isn’t essential for local online marketing, it has considerable potential. Videos are fairly easy to make, and offer a number of benefits as a marketing tool. Growing use of video Video is increasingly relevant to online marketing – YouTube now attracts four billion views a day. Also, faster computers and the wider availability […]


What Are the Benefits of Web Videos for Businesses?

Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]


How to Create an Engaging Video for Online Video Marketing

As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]


What Makes a Good Banner Ad?

When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]


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