The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]
Online video marketing is one of the most effective ways of attracting traffic to your website and generating enquiries and sales. Traffic magnetism Adding a video to your website greatly increases its popularity with search engines. Geo-tagging your videos (adding location information) will help them to come up when people search for what you offer […]
Although video marketing isn’t essential for local online marketing, it has considerable potential. Videos are fairly easy to make, and offer a number of benefits as a marketing tool. Growing use of video Video is increasingly relevant to online marketing – YouTube now attracts four billion views a day. Also, faster computers and the wider availability […]
Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]
As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]
When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]
Social media shouldn’t be seen as a replacement for other online marketing, but an addition to what you already do. It’s effective for amplifying your marketing messages through sharing and for targeting your online marketing. Social media optimisation of your website Your online marketing campaigns are likely to direct people to ‘landing pages’ on your […]
It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]